The method
FLUYO is our own method, used on every project and campaign to achieve maximum creativity, efficient production and the greatest possible impact for the brand.
The foundation of the process that creates the idea and the concept. The creative team leans on open questions, with no logical filter, that spark new thinking.
Options and alternatives reinforced with techniques such as brainstorming, SCAMPER, the Ishikawa diagram, mind maps, force field analysis, Da Vinci's morphology and the six thinking hats.
Asks the analytical questions, with a selective, formal filter. It's a constructive evaluation of the idea, not a destructive one.
Questions about execution and roll-out (what could happen if…?). It assesses how hard each process is and weighs up the pros and cons of every idea.
Asks the objective questions about developing the idea: timings (start, development, maintenance) and quality control.
Turns the idea into concrete actions that can be carried out over time. This is where all the production processes live.
Why a method?
Having a plan during the creative process gives us the tools to see it through and lets us work with confidence, anticipating risks before we execute.
Only when the three "selves" —Dreamer, Critic and Realist— are connected do you get an all-round, extraordinary communication process.
From the creative technique attributed to Walt Disney, one of the most influential figures of the 20th century, who used it for much of his career to improve the development of his projects.
The key is to isolate each step: only the ideas that make it through all three phases become a final product. By working each approach separately, we stop reality and criticism from getting in the way of the dreams.
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