Blog
Guides, strategy and trade secrets for venues, suppliers, agencies and brands that live off events. No fluff.
More and more planners ask ChatGPT, Gemini or Perplexity before they ever open Google. If your venue or events company isn't in those answers, you're missing out on a shortlist you never even get to see.
Congresses, incentives, conventions and meetings are decided differently, by different people, on different timelines. MICE marketing that works starts by understanding those differences and giving each segment what it needs.
A beautiful space doesn't fill the diary. What fills it is being found, understood and chosen by the people who make the call. This is the method we use with venues and MICE hotels to win corporate events consistently.
If you're an event supplier, your customer isn't the guest: it's the agency, venue or events team that hires you and puts its reputation on the line with you. This guide explains how to market to that specific customer.
Live content is content created, edited and published while the event is happening, not weeks later. Here's what it is, how it's organised and how to use it without turning your event into a chaotic film set.
Experiential marketing turns a brand message into something people live first-hand. Here's what it is, how it's designed, examples of real projects and how to measure whether it worked.
An events sales deck isn't a catalogue: it's the tool an agency or client uses to decide whether you make it into their proposal. Here's what it needs so it gets read, understood and forwarded.
Most events businesses communicate in bursts: loads before a trade show, nothing for months. A simple, realistic communication plan fixes that, and here's how to build one step by step.
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