Nº 10Anniversary
The Home DepotLive campaigns
Live campaigns and brand activations
Campaigns that are born at an event and keep living beyond it. For brands that launch, celebrate or need their message to be felt, not just read.
The idea
An event isn't a campaign. It can be what sets it off.
A live campaign turns an in-person moment —a launch, an anniversary, a roadshow, an internal convention— into a story that's told before, lived during and shared after.
We've been doing it for years for brands such as Coca-Cola FEMSA, Samsung, The Home Depot, PepsiCo, Nestlé and Starbucks, for both customers and internal teams: concepts, playbooks, activations, gamification, content and follow-up.
Formats we master
- Product launches and open houses.
- Internal communication and culture campaigns (employer branding).
- Roadshows, pop-ups and street or in-store activations.
- Anniversaries, conventions and kick-offs with pre- and post-campaigns.
What's included
A complete campaign, with a single concept and every piece it needs.
01
Concept and naming
The big idea, the name and the narrative that make sense of everything.
02
Campaign plan
A before, during and after calendar, by audience and channel.
03
Activation
The experience itself: mechanics, set design, materials and production.
04
Landing page, invitations and QR
Capture, RSVP and measurable data.
05
Content and social
Teasers, live content and follow-up pieces for every channel.
06
Playbooks and kits
Guides and materials so teams and partners can roll the campaign out.
How we
work
A short, clear process with deliverables from week one.
Diagnosis
We listen, audit your communications and your competitors', and spot where you're losing clients.
Concept
We define the core: positioning, message and tone. It goes through all three "selves" of the FLUYO method.
Production
Website, photo and video, sales deck, social media assets. All on the same line, all on the calendar.
Activation
We launch: campaigns, content, newsletter, ads and satellite actions on a yearly plan.
Measurement
Strategy meetings, reporting and tweaks. If it doesn't convert, it changes.
Cases
Brands that have already been through our hands.
Trusted by the group's clients
Demanding clients.
Google
Microsoft
Adobe
Intel
Cisco
Logitech
Dior
Nestlé
Lindt
HP
Movistar
Meliá Hotels & Resorts
Continental
Mattel
Frontify
Frequently asked
questions
Do you run internal communication campaigns?
Yes, it's one of our specialities: culture, purpose, onboarding or anniversary campaigns for the teams of brands such as Ferrero, Gentera, Philips and Boehringer Ingelheim.
Can you handle just the creative side?
Of course. We can bring the concept, the plan and the pieces and work with your production agency, or take on the whole project with MC Group.
How much time do you need for a campaign?
Ideally 6–8 weeks before the key moment. If there's less time, we prioritise whatever has the most impact.
Happy being just another one?
Let's talk
Tell us what you sell, who to and where it hurts. Within 48 h we'll send you an honest diagnosis and where we'd start.
Get a diagnosis