Nº 32Editorial
SamsungRemarca Lab · AI marketing
AI marketing for the events industry
Event planners don't just search on Google any more: they ask ChatGPT. We make your venue, your service or your agency the answer. And we use AI so your communications produce more, in more languages, without losing a single lead.
The shift
Search has changed. Your marketing has to as well.
More and more organisers, agencies and event departments ask AI assistants for recommendations: "which venue for 300 people in Barcelona?", "which AV supplier for a convention?". If your brand isn't properly explained on your website, in directories and in quality content, as far as they're concerned you don't exist.
At Remarca we combine what we know about the events industry with the AI tools that genuinely work. It isn't about bolting on a chatbot and calling it a day: it's strategy, content and automation with human judgement and your brand's tone of voice.
What we solve
- Showing up when someone asks ChatGPT, Gemini, Copilot or Perplexity about what you do (GEO).
- Producing content for your website, social, newsletter and sales deck in several languages without multiplying the cost.
- Answering every enquiry within minutes, nights and weekends included.
- Knowing what works: campaign, lead and content data in one place.
And if what you need is a tool of your own, we build it: custom event apps and tools.
What's included
AI applied to what actually moves business in the events industry.
01
GEO: AI visibility
Website, structured data, llms.txt, listings and content so AI assistants understand and recommend you.
02
AI content with judgement
Articles, posts, scripts, venue fact sheets and case studies in several languages, reviewed by the team and in your tone.
03
Lead assistant
An assistant trained on your information that answers, qualifies and books visits or calls 24/7.
04
Sales automation
Enquiry follow-up, reminders, proposals and newsletters that go out on their own, right on time.
05
AI image and video
Format adaptations, ad variants, subtitles and video translations for each channel.
06
Data and insights
Dashboards showing what works: lead sources, content, campaigns and conversions.
How we
work
A short, clear process with deliverables from week one.
AI audit
We ask the assistants about your category and see whether you show up, how, and next to whom.
Knowledge base
We organise your information: spaces, services, capacities, cases and guide prices.
Implementation
Website and structured data, content, assistant and automations.
Training
Your team learns to use it and to review what the AI produces.
Measurement
We track AI visibility, leads and conversions every month.
Cases
Brands that have already been through our hands.
Trusted by the group's clients
Demanding clients.
Google
Microsoft
Adobe
Intel
Cisco
Logitech
Dior
Nestlé
Lindt
HP
Movistar
Meliá Hotels & Resorts
Continental
Mattel
Frontify
Frequently asked
questions
What is GEO, or AI search optimisation?
It's optimising your website and online presence so AI assistants (ChatGPT, Gemini, Copilot, Perplexity) understand you, cite you and recommend you when someone asks about what you do. It complements traditional SEO.
Doesn't AI content sound generic?
Done without judgement, yes. We start from your brand's tone of voice and real information about your business, and there's always a human review before anything is published.
Can the assistant give quotes?
It can give guide ranges, capacities and availability if we connect it to your data, and hand the conversation to your team when a firm proposal is needed.
What about data privacy?
We work with GDPR-compliant providers, minimise personal data and document what is stored and why.
Happy being just another one?
Prompt: let's talk
Tell us what you sell, who to and where it hurts. Within 48 h we'll send you an honest diagnosis and where we'd start.
Get a diagnosis