Nº 04Activation
Samsung● REC · Live content
Live content for events
Content created, edited and published while the event is still happening. So your event doesn't last a day, but weeks.
Why now
If it isn't published live, it never happened.
Live content is event coverage designed for social media and the press in real time: reels, stories, photos and clips that leave the venue within minutes or hours, not weeks later when nobody cares any more.
A good live content team isn't just another photographer. It's an editorial team that knows the run of show, knows which moment is going to work, delivers what the client, the sponsor and the press each need, and leaves behind a content library ready to keep communicating for months.
What it delivers
- More reach: the event gets to people who weren't there.
- More value for sponsors and partners, with content delivered during the event itself.
- More leads: attendees share, tag and come back to the event landing page.
- A content bank for your website, your sales deck and your next campaigns.
What's included
We build the team around the size and pace of your event.
01
Live reels & stories
Edited on site and published in real time on your profiles or your client's.
02
Same-day photography
Selection and retouching during the event. Gallery delivered within hours.
03
Video & aftermovie
Short social clips during the day and an aftermovie in the days that follow.
04
Content for sponsors
Specific pieces for each partner, with their logos and their moments.
05
Interviews & testimonials
Speakers, attendees and clients telling the experience first-hand.
06
Keepsake landing page
A private or public landing page with all the content for attendees and press.
The plan
Before, during
and after.
Live content starts weeks earlier: with anticipation, invitations and a landing page that connects attendees with the event.
Personalised invitation delivery
With acting, a surprise or a physical piece that's already content.
Private landing page as the VIP–event link
RSVP with QR, agenda and teaser content.
Event day, live
Reels, stories, photos and clips published in real time.
Mailing and thank-you
A personalised letter and an exclusive mailing with the best of the day.
The landing page becomes the archive
All the event's audiovisual material, ready to keep communicating.
How we
work
A short, clear process with deliverables from week one.
Briefing
Goals, run of show, audiences, profiles and who signs off what.
Content script
Key moments, formats, base copy and a publishing plan per channel.
Team on the floor
Photo, video and editing working in parallel, with an editorial lead.
Publishing
Live on social and deliveries to the client, partners and press.
Archive
Aftermovie, gallery and a tagged content bank.
Cases
Brands that have already been through our hands.
Trusted by the group's clients
Demanding clients.
Google
Microsoft
Adobe
Intel
Cisco
Logitech
Dior
Nestlé
Lindt
HP
Movistar
Meliá Hotels & Resorts
Continental
Mattel
Frontify
Frequently asked
questions
How fast do you deliver the content?
Stories and reels, during the event itself. Photo selection, within hours. Aftermovie and longer pieces, in the following days, as agreed in the briefing.
Do you publish on our profiles?
If you want us to, yes. We can also hand the content to your team to publish, or prepare specific packs for sponsors, speakers and press.
Do you do live content for events you don't produce?
Yes. We work for brands, agencies, venues and organisers even when another team is running the production.
How big does an event need to be for live content?
Anything from a presentation for 50 people to a multi-day congress. We scale the team and the formats to the size and the goal.
Happy being just another one?
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