Nº 02Campaign
Coca-Cola FEMSAExperiential marketing
Experiential marketing agency
Brand experiences that people live, film and share. For brands that communicate live, and for events industry companies that want to be the first choice.
What it is (and isn't)
People don't remember what you tell them. They remember what they live.
Experiential marketing means building a brand through experiences: events, activations, installations, pop-ups, live campaigns and all the content they generate. It doesn't replace communication: it makes it believable.
At Remarca we come from the most demanding side of the business: producing events for brands such as Google, Microsoft, Adobe and Lindt within MC Group. That's why we know an experience without strategy is an expense, and a strategy without an experience is a PowerPoint.
Who it's for
- Brands launching products, celebrating milestones or wanting to connect with their teams and customers.
- Venues, hotels and spaces that want their own space to be the experience.
- Events industry suppliers and agencies that need to show, not just tell.
We design everything around one concept: the experience, the communication before and after, and the live content that multiplies it.
What's included
We combine these pieces depending on your goal. Always around one big idea.
01
Big idea and concept
The creative backbone that ties it all together: name, narrative, tone and look of the experience.
02
Brand activations
Actions in public spaces, trade fairs, offices or homes that put your brand in people's hands.
03
Immersive experiences
Installations, set design, physical storytelling and moments designed to be shared.
04
Live campaigns
Before, during and after: invitations, landing page, QR, content and follow-up.
05
Live content
Photo, video, reels and stories, live, to multiply the reach.
06
Measurement
Attendance, interaction, mentions, leads and content generated. Data, not impressions.
How we
work
A short, clear process with deliverables from week one.
Diagnosis
We listen, audit your communications and your competitors', and spot where you're losing clients.
Concept
We define the core: positioning, message and tone. It goes through all three "selves" of the FLUYO method.
Production
Website, photo and video, sales deck, social media assets. All on the same line, all on the calendar.
Activation
We launch: campaigns, content, newsletter, ads and satellite actions on a yearly plan.
Measurement
Strategy meetings, reporting and tweaks. If it doesn't convert, it changes.
Cases
Brands that have already been through our hands.
Trusted by the group's clients
Demanding clients.
Google
Microsoft
Adobe
Intel
Cisco
Logitech
Dior
Nestlé
Lindt
HP
Movistar
Meliá Hotels & Resorts
Continental
Mattel
Frontify
Frequently asked
questions
What's the difference between experiential marketing and organising an event?
An event is the format; experiential marketing is the strategy. We start from the brand goal (awareness, leads, loyalty, internal culture) and design the experience, the communication and the content to achieve it.
Do you produce the event too?
Yes. Remarca is part of MC Group, which produces corporate and MICE events from Barcelona and Madrid. We can take care of strategy and communication, or the whole project.
How do you measure the return on an experiential activation?
Before we start, we set the KPIs: attendees, qualified leads, interaction, content reach, mentions and attributable sales. And we set up the capture tools (landing page, QR, forms) so we can actually measure them.
Do you work outside Spain?
Yes, across Europe and Latin America, with our own team in Mexico.
Happy being just another one?
Let's talk
Tell us what you sell, who to and where it hurts. Within 48 h we'll send you an honest diagnosis and where we'd start.
Get a diagnosis