Nº 26Branding
FinlabFor suppliers, agencies and DMCs
Marketing for events industry suppliers
Catering, AV, production, set design, furniture, performers, transport, agencies and DMCs. If you serve events, we make you the one they pick.
The reality
You do incredible work. And nobody sees it.
Most events industry suppliers live off word of mouth and two or three agencies that send work their way. It works, until it doesn't. Meanwhile, their best projects sit on someone's phone and their website still says what it said five years ago.
We turn your experience into a brand: we define what makes you different for each type of client, give you sales tools that sell on their own and put your work in front of the people who hire.
Event agencies and DMCs
Agencies sell creativity and trust. If your brand doesn't live up to what you produce, you lose pitches before you've even shown up. We help with positioning, well-told case studies, website, credentials and LinkedIn presence to win corporate clients and associations.
What's included
Everything a supplier needs to sell more, and better.
01
Strategy and positioning
Who you're the best option for, and why. Message, value proposition and tone.
02
Industry communications guide
How to talk to corporate clients, agencies, associations, incentives and congresses.
03
Case studies told properly
We turn your projects into stories with photo, video and results.
04
Conversion website and landing pages
SEO for your niche and indexing in AI assistants. Forms that generate leads.
05
Sales deck
The piece planners forward. Make sure yours is the one that convinces.
06
LinkedIn, Instagram and newsletter
A steady presence where the decision-makers are.
How we
work
A short, clear process with deliverables from week one.
Diagnosis
We listen, audit your communications and your competitors', and spot where you're losing clients.
Concept
We define the core: positioning, message and tone. It goes through all three "selves" of the FLUYO method.
Production
Website, photo and video, sales deck, social media assets. All on the same line, all on the calendar.
Activation
We launch: campaigns, content, newsletter, ads and satellite actions on a yearly plan.
Measurement
Strategy meetings, reporting and tweaks. If it doesn't convert, it changes.
Cases
Brands that have already been through our hands.
Trusted by the group's clients
Demanding clients.
Google
Microsoft
Adobe
Intel
Cisco
Logitech
Dior
Nestlé
Lindt
HP
Movistar
Meliá Hotels & Resorts
Continental
Mattel
Frontify
Frequently asked
questions
We're a small supplier. Does it make sense?
Yes. That's often where it shows the most. We start with what has the biggest impact (positioning, website and sales deck) and grow with an affordable fee.
Do you work with suppliers who compete with each other?
We protect exclusivity by category and area when the client needs it. And everything we share is confidential.
Do you help us win clients, or just communicate?
Win them. The whole plan is business-driven: clients with real buying power, not decorative leads.
Happy being just another one?
Let's talk
Tell us what you sell, who to and where it hurts. Within 48 h we'll send you an honest diagnosis and where we'd start.
Get a diagnosis