Marketing and communications agency specialised in the events industry

Remarca is a marketing and communications agency specialised in the events industry. We help companies that live off events —spaces, hotels, suppliers, agencies and DMCs— to position themselves, communicate better and win clients with real buying power. And we help brands turn their events into communication that outlasts the event itself.

We're the marketing agency of MC Group, the group that produces corporate and MICE events through Marca Condal and other brands. We've spent more than 20 years in the events industry and have teams in Barcelona, Madrid, London, Puebla and Mexico City.

What an events industry marketing agency does

An events industry marketing agency does three things a generalist agency usually doesn't do well:

• It understands how events are bought. The buyer isn't a consumer scrolling a feed: it's an event planner, an agency, a marketing department or an organising committee comparing options, asking for specifics and needing to convince other people inside their company.
• It speaks the industry's language. Incentives, conventions, RFPs, run of show, tech rider, theatre or cocktail set-up, fam trip, agency fee. No need to explain any of it to us.
• It turns the event into content. Every event you produce or host is your best sales argument. If it isn't filmed, told and published, it's lost.

Why not a generalist agency

A generalist agency will give you a nice website, a posting calendar and the odd campaign. The problem is your client isn't looking for nice: they want to know whether 250 people fit for a seated dinner, whether the plenary room gets natural light, whether the AV supplier has done medical congresses or whether the agency can run a three-day incentive. If your marketing doesn't answer those questions, the planner moves on to the next name on the list.

We produce events within the group. We know which photo wins an organiser over, which detail is missing from a sales deck and why a venue with a good WalkAround gets more site visits than one with a better view.

Who we serve

• Venues and event spaces: estates, rooftops, one-of-a-kind spaces, convention centres. See venue marketing.
• MICE hotels: hotels with meeting rooms that want to grow in meetings, incentives, congresses and events. See MICE hotels.
• Event service suppliers: catering, AV, production, set design, furniture, performers, transport. See marketing for event suppliers.
• Event agencies and DMCs: brands that sell creativity and trust. See agencies and DMCs.
• MICE companies in general: PCOs, incentive agencies and organisers. See MICE marketing.
• Brands that communicate live: launches, conventions, anniversaries and internal campaigns. See experiential marketing and live campaigns.

What our events industry marketing includes

• MICE brand strategy: positioning, value proposition and sales pitch by client type.
• Communications and PR: press releases, relations with specialist media, spokespeople and communication of your events. See communications for the events industry.
• SEO + AI websites: websites that rank on Google and that AI assistants understand and recommend.
• Content: MICE photo and video, WalkAround, Matterport 3D, case studies, sales deck and newsletter.
• Live content: live coverage of your events. See live content for events.
• Social media: LinkedIn to win business and Instagram to show the product.
• Google and Meta ads: reaching whoever is looking for a space, a supplier or an agency right now.
• AI marketing: GEO, multilingual content, lead assistants and automation. See AI marketing for events.
• Custom apps and tools: venue management, quotes and convention apps. See custom event apps.

How we work

We run a simple model: an initial project that lays the foundations (strategy, website, audiovisual, sales deck) and a monthly fee that keeps it alive (social, SEO and AI content, newsletter and ads). No absurd lock-ins and no forty-page reports nobody reads. The creative work goes through our FLUYO method: we dream, we critique and we bring it down to earth.

We work in Barcelona, Madrid and Latin America. To see how this plays out in practice, take a look at our cases or our Barcelona and Madrid pages.