Nº 08Internal campaign
FerreroCorporate communications · PR · MICE
Communications agency for the events industry
Corporate communications, media relations and event communications for industry companies and brands that communicate live. Get people talking about you, and talking well.
Why communications
Running a great event and not telling anyone is like not running it at all.
A communications agency for the events industry looks after what's said about your company and your events: in the media, within the industry, to your team and, if things go sideways, in the middle of a crisis. Marketing attracts clients; communications builds the reputation that gets you chosen.
In the events industry, reputation is everything. Planners recommend suppliers to each other, agencies read the same media and a bad experience travels fast. That's why communications can't be something you only do "when there's something to say".
Event communications: before, during and after
- Before: announcement, media call, teaser content, accreditation and talking points for spokespeople.
- During: on-site media handling, interviews, same-day releases and coordination with the live content team.
- After: results release, press kit with images, articles for specialist media and reuse across your channels.
Press and specialist MICE media relations
MICE and events trade media are where buyers form their opinions. We help you get coverage with news that genuinely matters: openings, refurbishments, new formats, client cases, appointments and trends explained by your spokespeople. No press releases that are ads in disguise.
Internal communications for teams
Many industry companies grow project by project and season by season, with permanent staff and teams that come and go. Internal communications keeps everyone aligned: culture, processes, recognition and a sense of belonging. We've done it for brands such as Ferrero, Philips, Gentera and Boehringer Ingelheim.
Crisis management at events
An incident at an event, a last-minute cancellation, a complaint that goes viral. We prepare protocols, messages and spokespeople before it happens, and stand by you when it does. The best crisis is the one whose statement was written before it was needed.
After the full picture? Have a look at our events industry marketing and communications agency.
What's included
Corporate and event communications with a journalist's judgement and real industry knowledge.
01
Corporate communications plan
Key messages, audiences, a calendar of milestones and channels for a year, not a week.
02
Press releases and press kit
Copywriting, images, segmented distribution and follow-up with each outlet.
03
Specialist MICE media
Presence in the media read by planners, agencies and event departments.
04
Spokespeople and media training
We prepare your spokespeople for interviews, panels and on-site statements.
05
Internal communications
Culture, onboarding, anniversary and recognition campaigns for your teams.
06
Crisis protocol
Risk map, prepared messages, sign-off chain and real-time support.
How we
work
A short, clear process with deliverables from week one.
Reputation audit
What's being said about you in the media, on social and in the industry, and what should be.
Messages and spokespeople
Corporate narrative, talking points and who speaks about what.
Media plan
Newsworthy milestones, target media and a calendar of actions.
Execution
Releases, interviews, event communications and internal campaigns.
Follow-up
Coverage, mentions and coverage quality. Quarterly adjustments.
Cases
Brands that have already been through our hands.
Trusted by the group's clients
Demanding clients.
Google
Microsoft
Adobe
Intel
Cisco
Logitech
Dior
Nestlé
Lindt
HP
Movistar
Meliá Hotels & Resorts
Continental
Mattel
Frontify
Frequently asked
questions
What does an events industry communications agency do?
It manages the reputation of industry companies and the communication of their events: press and specialist media, releases and press kits, spokespeople, internal communications and crisis protocols.
Do you guarantee media coverage?
We don't sell guaranteed coverage, because that doesn't depend on us alone. What we do guarantee is genuinely newsworthy stories, material ready to publish and serious follow-up with every outlet.
Can you handle the press for a specific event?
Yes: media call, accreditation, on-site media handling, same-day releases and a results release. If you like, coordinated with our live content team.
Do you do internal communications?
Yes. We design internal culture, purpose, onboarding or anniversary campaigns, with concept, assets and dynamics that get the team involved.
What do we do if a crisis hits during an event?
Ideally, have the protocol ready beforehand. If it's already happened, we help you assess the situation, establish the facts, prepare the message and choose the right channel and spokesperson.
Happy being just another one?
Tell the story
Tell us what you sell, who to and where it hurts. Within 48 h we'll send you an honest diagnosis and where we'd start.
Get a diagnosis