TransPerfect Cosmos Party: a themed party in a space hangar

The brief, in one line: “An empty marquee to fill; a client experience to outdo”. Both halves matter. A marquee is a blank canvas, which gives you freedom but means building everything: there's no architecture to help and no existing atmosphere to lean on.

The second half is the tougher one. When a company has already had good corporate parties, every new edition competes with the memory of the last. At a gala evening for 500 guests, the challenge is for the audience to feel from the entrance that they're somewhere else, for the theme not to stop at the decoration, and for there to be reasons to move, look and join in all night, not just to eat and listen to music. A themed party that only goes halfway shows far more than a party with no theme at all.

The concept was a space hangar with a cosmic atmosphere, framed as a journey to another dimension. Instead of decorating a marquee, a complete set was built: the hangar designed and built from scratch, ambient decoration, lighting and visual effects, and cinematic staging.

The theme extended to everything guests came into contact with. There were live performances and costumed actors bringing the story to life, themed food and photo opportunities designed so that every attendee took home their own image of the night. It fits because space, as a metaphor, allows exactly what the brief asked for: transporting the audience out of their usual context. When storytelling, production and experience line up, the event stops being just a celebration.