Movistar and Game of Thrones: an epic team building at Castell de Sant Gregori

A themed team building for 250 people carries an obvious risk: that the theme stops at the costume and the group scatters into disconnected activities with no sense of the whole. With such a large audience, the challenge is to build belonging on a small scale, within each team, without losing the shared experience of the whole group.

In a format like this, expectations also need managing. When a brand picks such a well-known series as its reference, attendees arrive with a very specific picture in their heads, and any low-quality detail breaks the spell. The experience has to combine competition, immersion and entertainment with enough production value to sustain the fictional universe all day long, from arrival to dinner.

The concept was a team building entirely inspired by Game of Thrones, with attendees organised into clans and houses. The key is that this organisation began before the event: for months, Movistar sorted its 250 guests into houses, each with its banners, so that everyone arrived at the castle knowing which side they were on.

The day kicked off with a parade of clans and standards, moved on to knights' duels, archery, javelin throwing and castellers, and passed through a professional film set where each team recreated a scene from the series. The evening, presided over by the Iron Throne, added illusionism, live music, performances and a themed dinner with mead. It fits because the logic of rival houses is a ready-made team structure: healthy competition, group identity and a shared story.