IX WSEI Congress: Motiva's international medical congress in Barcelona

Organising the world's largest congress on implants and aesthetic surgery “is a challenge that demands precision, excellence and an innovative vision”. An international medical congress combines two worlds with different demands: the scientific rigour of the sessions and the high-end hospitality expected by an audience of surgeons, doctors and specialists.

In a format like this, the challenge is to make coordination invisible. Scientific sessions, keynote lectures, exhibition areas, technology demonstrations and networking have to fit together to the minute over three days, and then the register has to shift for two gala nights in some of the city's landmark venues. Any logistical slip comes across as a lack of seriousness, and at a scientific congress the credibility of the organiser and of the hosting brand come in the same package.

The approach was a congress where technology, food and staging were handled with as much care as the scientific content. By day, high-level scientific sessions and keynote lectures, with spaces for interaction, exhibition and networking, and demonstrations of technology applied to aesthetic surgery, such as virtual reality.

By night, Barcelona as the stage: a gala dinner at the Llotja de Mar and a farewell party at the Maritime Museum, with a DJ and live catering, as the grand finale. All with meticulous coordination of the convention's services. It fits because an international medical congress also competes on attendee experience: top-tier speakers and specialists choose which events they come back to, and the city is part of the argument.