Bioshock Team Experience: a high-impact themed team building

The format's pitch opens without anaesthetic: “If you're expecting a conventional company event, just close this page”. That line sums up the problem the format solves. Many companies repeat the same kind of activity year after year, and teams turn up feeling they've seen it all before.

In a team building, the challenge is to strengthen relationships between colleagues with an experience that genuinely engages, that isn't perceived as yet another calendar obligation and that has enough production value to be remembered. And if the format is offered as a product to different companies, a classic tension has to be resolved: having a proven structure that's easy to book without each client feeling they're getting something off the shelf. That's why customising it with each brand's identity isn't an extra, but part of the product.

The concept is an immersive story inspired by BioShock, with a dystopian setting, in which teams progress through leadership and strategy. There are investigation missions, clue analysis, scientific experiments, sensory challenges and an infiltration exercise, and the event turns into a film set.

It's a turnkey experience: it includes venue, transfers, activity, food, staff and AV, and is customised with the client's brand identity. It runs for 6 hours for groups of between 35 and 200 people, with a limited number of places per season. It fits because a dystopian universe brings narrative tension and forces people to collaborate to get through, and because the packaged format makes it easy for HR or an agency to book a high-impact experience without designing it from scratch.