Comex “Mismo office, distinto home”: an internal campaign against remote work burnout

The objective was to reduce stress levels and prevent burnout syndrome, which affects both employees and the company. The campaign was aimed at Comex employees working from home.

Remote work looks like a leveller: everyone is on the same video call, with the same hours and the same objectives. But behind every camera there is a home with its own circumstances, rhythms and activities. When that is not taken into account, unrealistic expectations, friction between colleagues and pressure that ends in exhaustion follow. The communication challenge was not just to talk about stress but to change how colleagues see each other: to get each person to understand that someone else may be living through a very different situation from their own.

The concept set out to raise awareness of, and empathy for, the differences people experience when working from home. “Mismo office, distinto home” sums it up in four words: the office is the same, the home is not.

The campaign reminds employees that, despite working for the same organisation, very different contexts are being lived at home. The challenge it sets is to understand that each household’s moments, rhythms and activities are very different and important. The idea works because it tackles burnout from an unusual angle: not through individual self-care tips, but through collective empathy. If colleagues understand each other’s reality, the pressure drops for everyone. And the wordplay makes the message easy to remember and repeat.